Woodstock Festival in social media

Kasia Kowalczyk , 25 July 2016

22. Woodstock Festival has ended more than one week ago but it is still hot topic in social media. The organizers paid great attention to the social media activities and the whole communication strategy. It wasn’t limited only to publishing updates, answering questions and reacting. It was an active dialogue with social media users.
Woodstock Festival has its own website and official social media profiles on Facebook, Twitter, Instagram, YouTube, Google+ and Pinterest. #Woodstock2016 – it was the official hashtag, mainly used for social media activities.

Woodstock2016 on Instagram

Hashtag Woodstock2016 on Instagram_NapoleonCat.com blog
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Polish football players are gaining more and more followers on Instagram

Kasia Kowalczyk , 22 June 2016

Euro 2016 is a very popular topic in media, also in social media of course. We decided to check whether there is any dependence between the game and polish football players’ profiles on Instagram. And what’s the result?
After 10 days of Euro 2016 we noticed that every footballer gain new fans and the increase is higher immediately after the match. The most popular polish football player on Instagram is Robert Lewandowski with 5 786 510 followers. He’s got over 161k new followers in 10 days (from 10 to 19. June). Other players from TOP5: Wojciech Szczęsny (770 774 followers), Łukasz Piszczek (222 893), Grzegorz Krychowiak (217 046) and Arkadiusz Milik (210 740).

Who gained the most followers?
If we analyze the number of new followers, the winner is Robert Lewandowski, who gained 161k new instagrammers. But it’s less than 3% growth. On the podium there is also Jakub Błaszczykowski with over 106 k new followers and Bartosz Kapustka (almost 52 k new ones). In top 5 there are also Wojciech Szczęsny (almost 37 k new followers) and Arkadiusz Milik (over 32 k new ones).
If we consider in percent increase the winner is one of the polish goalkeepers – Łukasz Fabiański with 273% growth. Second place for Jakub Błaszczykowski @kuba.blaszczykowski with 240% growth and the third one for Bartosz Kapustka with almost 174% growth. Kapustka was called the hero of the match Poland vs Northern Ireland. He gained the most new followers immediately after that game. During the first 24 hours there was a growth of 55%, while the next day: 19%. We also analyzed Arkadiusz Milik’s Instagram profile as he is the defender of the only goal for polish team. On the first day of Euro 2016 he had 178 387 followers and he gained about 10 k new ones during 24 hrs after the first match (5,5% growth).

polish football team Euro 2016_growth of followers on Instagram_NapoleonCat.com
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Instagram users in Balkan countries, Romania and Slovenia – June 2016

Kasia Kowalczyk , 13 June 2016

Instagram has been a hot topic among social media marketers for last few months, especially since Facebook (which owns Instagram) introduced ads on Instagram. As there is still little data about Instagram user demographics, we decided to elaborate such an overview for selected European countries (Balkan countries, Romania and Slovenia). We hope it will help you to decide whether it is the right medium to use for your brand.
We’ve analyzed Balkan countries, Romania and Slovenia so far and the conclusions are quite interesting.

Here are just three main highlights:

  • Instagram is not a medium of teenagers; in most countries those aged under 18 are less than 15% of the audience;
  • while in most countries there are more female users, in Albania 60% of Instagram users are male.

Below you will find detailed demographics for the analyzed countries (alphabetical order).


Instagram users in Albania_by NapoleonCat.com_June2016
Instagram users in Bosnia and Herzegovina_by NapoleonCat.com_June2016

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Instagram and Facebook users in Saudi Arabia – May 2016

Kasia Kowalczyk , 31 May 2016

There are 14 mln Facebook users in Saudi Arabia. Only 21% are female. Facebook is the most popular among people aged 18-44. They represent 87% of all users.

Instagram has 3.1 mln users in this country.  User demographics is quite similar as 68% of all Instagram users in Saudi Arabia are male and almost 90% are aged 18 – 44.

For more Instagram stats, visit our Instagram profile>>

Facebook user demographics_Saudi Arabia_May2016_NapoleonCatcom

Instagram user demographics_Saudi Arabia_May2016_NapoleonCatcom

Instargam users in France – May 2016

Kasia Kowalczyk , 30 May 2016

The number of Instagram users in France increased by 0.5 mln within 8 mounths – from 5.8 mln in September 2015 to 6.3 mln in May 2016 (take a look at the infographic below).

Instagram is more and more popular among women. In May 2016, they constitute almost 60% of all users, while in September 2015 this proportion was slighly different: 48% men vs 52% women.

For more Instagram stats, visit our Instagram profile>>

Instagram users in Fance in May 2016_NapoleonCat.com