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kenya flag

Social media users
in Kenya

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Kenya

Kenya flag
Facebook users in Kenya
2021
12 169 400
43.2%
women
56.8%
men
1.3%
2%
13-17
3.4%
15.6%
20.5%
18-24
36.2%
15.6%
19.7%
25-34
35.3%
5.2%
7.4%
35-44
12.6%
1.9%
3.1%
45-54
5%
0.8%
1.3%
55-64
2.1%
2.7%
2.7%
65+
5.4%

There were 12 169 400 Facebook users in Kenya in December 2021, which accounted for 20.7% of its entire population.

The majority of them were men - 56.8%.

People aged 18 to 24 were the largest user group (4 400 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 2 500 000.

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Instagram users in Kenya

Kenya flag
Instagram users in Kenya
2021
2 630 100
47%
women
53%
men
2.1%
2.8%
13-17
4.9%
18.9%
22.5%
18-24
41.4%
16.7%
18.4%
25-34
35.1%
4.5%
5%
35-44
9.5%
1.3%
1.5%
45-54
2.7%
0.6%
0.6%
55-64
1.2%
3%
2.3%
65+
5.3%

There were 2 630 100 Instagram users in Kenya in December 2021, which accounted for 4.5% of its entire population.

The majority of them were men - 53%.

People aged 18 to 24 were the largest user group (1 088 400).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 591 500.

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Messenger users in Kenya

Kenya flag
Messenger users in Kenya
2021
10 219 800
43.4%
women
56.6%
men
1%
1.6%
13-17
2.6%
14.7%
19.6%
18-24
34.2%
16.6%
20.5%
25-34
37.2%
5.3%
7.6%
35-44
12.9%
1.9%
3.1%
45-54
5%
0.8%
1.2%
55-64
2.1%
3%
2.9%
65+
5.9%

There were 10 219 800 Messenger users in Kenya in December 2021, which accounted for 17.4% of its entire population.

The majority of them were men - 56.6%.

People aged 25 to 34 were the largest user group (3 800 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 2 000 000.

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Linkedin users in Kenya

Kenya flag
Linkedin users in Kenya
2021
2 908 000
28.2%
18-24
28.2%
61.9%
25-34
61.9%
9.3%
35-54
9.3%
0.6%
55+
0.6%

There were 2 908 000 Linkedin users in Kenya in December 2021, which accounted for 5% of its entire population.

People aged 25 to 34 were the largest user group (1 800 000).

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