The Olympic Games, one of the most important sport events in the world, is a happening on such a large scale that it dominates media attention, including social media of course. Facebook, Twitter, Instagram and the like are the easiest way, for athletes to share their experiences and emotions, as well as contact their fans.
We analyzed Anita Włodarczyk’s, Polish hammer thrower, Facebook page and found out how her great sport success impacted her popularity on this social media platform.
On Monday the 15th of August, this Polish athlete achieved great success, not only winning the hummer throw competition, but also setting the new world record. It shouldn’t surprise then, that Włodarczyk’s popularity on Facebook sky rocketed. Since the 5th of August she gained over 26.5k (from 14 657 on the 5th of August to 41 253 on the 17th of August) new fans and over 25k of them between 15-17th of August.
The biggest growth in the number of fans occurred on the 16th of August – the day after the final competition. That day she earned almost 20k new fans in just one day!
Facebook users were most active on the day of the competition. The graph below shows the number of people who reacted, commented, posted on the page or mentioned her on their own walls. This figure includes fans and non-fans.
Facebook users were the most engaged with her Facebook page in the same (mentioned above) period. You can see it on the graph below. Social Interaction Index considers posts, comments, reactions, shares and mentions.
The most engaging post was the one published on the 15th of August, just after the competition. It evoked over 186k reactions – 168k likes and more than 16k SUPERs , more than 6k comments and almost 6k shares.
It’s worth to pay attention on the highly engaging posts published by foreign Facebook users (outside of Poland), who mentioned Anita Włodarczyk’s page.
The polish athlete is known all over the world. Most of her Facebook fans are from Poland but she has also a lot of fans from the United Kingdom, Germany, the United States, Italy, France, the Netherlands, Brazil, Ireland and India.
The most active were users from Poland, the United Kingdom, Germany, the United States and the Netherlands. On the graph below you can see the number of people sharing stories about Włodarczyk’s Facebook page. These stories include reactions to the page, posting to the page’s wall, reacting, commenting on or sharing one of the page posts, answering a question the page posted, RSVPing to one of the page events, mentioning the page, photo tagging it.
This case study shows that a big sport event and a great result, such as the new world record, can impact not only on popularity growth in social media in the athlete’s country of origin, but also, which is really important, within Facebook users from all over the world. It can be very useful for the communication strategy. If you want to optimize your social media activities, your feed etc, you need analytics.As NapoleonCat gives you an access to in-depth social media analytics (not only of Facebook), start your free trial now!
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