Facebook, with 1.18 billion active users (on average for September 2016), is the main social media channel for many businesses and even one of the key components of their marketing strategies. About 3 years ago the platform provided a really easy way to get to the target audience organically. But since the implementation of Edge Rank in 2013 Facebook business pages organic reach has drastically declined. So now, one of the biggest challenges for marketers and social media experts, is to increase reach of their posts. And the key to doing it is increasing engagement.
The following tips will help you boost and improve engagement. Maybe not all of them will be relevant to your business, but hopefully some will inspire you and prove useful.
How can you engage your Facebook users?
In fact, for brands social media is a great marketing tool and represents a big opportunity to engage with an audience.
Moderating user messages on Facebook pages is probably the most time consuming and demanding task for social media marketing teams. More so if you promote your content or use so called “dark posts” as ads and have to deal with spam and other unsolicited messages in comments. To simplify this job NapoleonCat offers automation rules, which can automatically detect keywords or specific type of content, act accordingly and even notify designated people via email. Today we’re extending automation rules even further by introducing “hide content” feature and user label triggering.
Last week we published the first part of article with tips on how to attract new Instagram followers. If you haven’t read it yet, you can find it HERE.
In this article we would like to share some more hints and tricks with you.
Tag others on your graphics
Of course you should tag others when relevant, you should have a good reason to do so. For example if you participate in some branch event where you meet influencers and you post a picture, you can tag them. This ensures those posts will show up in their’s feeds and makes it more likely they’ll share it.
It’s also a great method if you publish some statistics, results or rankings (as we do at NapoleonCat.com Instagram account). We will share how we start doing it, as it really works. We noticed that we attract more followers after publishing graphics with other Instagram accounts tagged on them. For example – we posted the ranking of the most popular Instagram accounts in Poland – in general and in 3 different categories: blog & vlog, person, brand. We publish that kind of ranks quarterly and this month it was the first time when we tagged top 10 Instagram accounts on the graphic. We noticed higher engagement: some of the tagged people just gave as a like, some of them commented our post (sending thanks or just ensuring that they will work even harder to be on the better position in our next ranking etc.), while others shared our post, which is even more important as it means for us that:
- they are satisfied (as they are within the best 10 Instagram accounts in general or in their category, which is… really good result!),
- our content is valuable and of a good quality (if it is bad or ugly or any other… with negative connotation, they would like to share it on their “walls”, wouldn’t they?).
Moreover, our content is expanding and will get the wider audience.
Cross-promote your Instagram account on other social media channels, on your blog, website, email footer, newsletter etc.
Instagram reaches more than 600M users each month. Almost 20% Instagrammers are from the US.
Check the Instagram user demographics for the specific state in the United States.
With over 500M monthly active users (and over 300M daily) and higher engagement rate than i.e. Facebook or Twitter, Instagram gives great opportunity for businesses of all sizes. It is really great channel for brands, especially that the company is launching and developing more and more business targeted tools.
There are no magic rules how to run your Instagram account, build your community and attract new followers, but there are some ways of improving your Instagram strategy. So check some of the tactics that can help you grow bigger and relevant audience on your Instagram account.
Post high-quality photos and videos
As Instagram is highly visual social network, you should post images and videos that are visually appealing. Moreover, think how to use graphics to highlight the use cases for your product or service.
If you decide to post pictures you can try different filters and choose those most suitable for your photos or the ones that are the most preferred by instragrammers.
We found an interesting article on The New York Times website with the tips that will improve your Instagram food photos. We thought it can be inspiring for you, that’s why we link to it 🙂 and… check some examples of nice photos they presented.
There are 120k Instagram users in Wyoming state in the United States. 58% are female. Almost 85% of all instagramers living in Wyoming state in the US are younger than 45. Continue reading
Instagram has 1.2M users in Wisconsin state in the United States. Only 40% are male. Over 80% of all instagramers living in Wisconsin state in the US are younger than 45. Continue reading
There are 2.5M Instagram users in West Virginia state in the United States. 59% are female. Only 5% of all instagramers living in West Virginia state in the US are younger than 18. Continue reading
There are 2.1M Instagram users in Washington state in the United States. 58% are female. Over 80% of all instagramers living in Washington state in the US are younger than 45. Continue reading
There are 2.5M Instagram users in Virginia state in the United States. 57% are female. Only 5% of all instagramers living in Virginia state in the US are younger than 18. Continue reading