The Olympic Games, one of the most important sport events in the world, is a happening on such a large scale that it dominates media attention, including social media of course. Facebook, Twitter, Instagram and the like are the easiest way, for athletes to share their experiences and emotions, as well as contact their fans.
We analyzed Anita Włodarczyk’s, Polish hammer thrower, Facebook page and found out how her great sport success impacted her popularity on this social media platform.
On Monday the 15th of August, this Polish athlete achieved great success, not only winning the hummer throw competition, but also setting the new world record. It shouldn’t surprise then, that Włodarczyk’s popularity on Facebook sky rocketed. Since the 5th of August she gained over 26.5k (from 14 657 on the 5th of August to 41 253 on the 17th of August) new fans and over 25k of them between 15-17th of August.
The biggest growth in the number of fans occurred on the 16th of August – the day after the final competition. That day she earned almost 20k new fans in just one day!
Reactions, introduced by Facebook in February 2016, give its users more possibilities to express their opinion and emotions. At the same time brands gain extra knowledge on users sentiment towards the content they publish. But Facebook hasn’t yet released in-depth analytics of individual reactions. So, how can marketers measure them and make use of this knowledge? As of now NapoleonCat bridges the gap and provides marketers with detailed analytics of each type of reactions on Facebook. Make note however, that posts published before the 1st of August will still include likes only.
The new feature is going to influence the following KPIs:
- Likes, available in the “Engagement” tab of the Analytics module, are replaced by Reactions by fans (the sum of all reactions: Like, Love, Haha, Wow, Sad, Angry).
- Interactions daily, available in the “Engagement” tab, will include all reactions as well. They are presented in the line graph showing total interactions as well as the bar graph showing reactions by fans.
- Engagement Rate (ER) will include all the reactions.
- Social Interaction Index (SII) will include all the reactions.
This feature is also visible in the „Content” tab. So, when analyzing the most engaging posts, you can rank them by the sum of all interactions, as well as filter and check only those that are interesting for you.
From now on stats in NapoleonCat are even more precise! We hope you appreciate the extra information we provide. If you want to share any feedback with us, just drop us an e-mail at firstname.lastname@example.org. And if you still don’t use NapoleonCat, please start your free trial.
If you use social media in your communication strategy, it’s worth to remember that you should be everywhere, where your potential customers are, people interested in your products, services or your business branch, influencers, opinion leaders, trendsetters etc. While choosing specific social media channels, you should know and obey all the rules – so if a specific medium enables any interaction (discussions etc.), it’s worth using this opportunity. You may think that publishing, quickly responding to your fans’ questions, commenting etc. are time-consuming activities that require being logged in to all of your social media profiles etc. If you have more than one Instagram profile, you need to switch between them to check whether you have some new likes, comments or questions you need to answer. If you manage couple different Facebook profiles you need to remember to react from the right one. Fortunately, it is not necessary when you use NapoleonCat, as you have one inbox for all you social media profiles.
Running social media communication very often requires quick reactions. However, not always a person responsible for handling the company’s Facebook page is available for 24 hours and 7 days a week. These are, very often, people who are working on weekdays at certain times. They do not look at their official Facebook account to reply to private messages sent by users. They neither react to the comments that appear under the posts scheduled for publication i.e. on Saturday. So how to reconcile the need for rapid reaction to contact with your fans or potential customers with a lack of time, or inability to be active in the social media non-stop? NapoleonCat meet those needs, providing its users the functionality of automatic content moderation.
How does it work in NapoleonCat?
In NapoleonCat.com you can use automated rules to moderate content appearing on social media profiles. NapoleonCat can publish the answers, send an e-mail with your fans’ questions to the appropriate department within the company, as well as delete spam from comments to promoted Facebook posts. It automates the process, making a team work easier.
22. Woodstock Festival has ended more than one week ago but it is still hot topic in social media. The organizers paid great attention to the social media activities and the whole communication strategy. It wasn’t limited only to publishing updates, answering questions and reacting. It was an active dialogue with social media users.
Woodstock Festival has its own website and official social media profiles on Facebook, Twitter, Instagram, YouTube, Google+ and Pinterest. #Woodstock2016 – it was the official hashtag, mainly used for social media activities.
Woodstock2016 on Instagram
Instagram has 150k users in Kyrgyzstan.
58% are female.
75% of all Instagrammers are aged 18-34. Only 5% are 45+.
Follow our Instagram profile for more Instagram stats.
Euro 2016 is a very popular topic in media, also in social media of course. We decided to check whether there is any dependence between the game and polish football players’ profiles on Instagram. And what’s the result?
After 10 days of Euro 2016 we noticed that every footballer gain new fans and the increase is higher immediately after the match. The most popular polish football player on Instagram is Robert Lewandowski with 5 786 510 followers. He’s got over 161k new followers in 10 days (from 10 to 19. June). Other players from TOP5: Wojciech Szczęsny (770 774 followers), Łukasz Piszczek (222 893), Grzegorz Krychowiak (217 046) and Arkadiusz Milik (210 740).
Who gained the most followers?
If we analyze the number of new followers, the winner is Robert Lewandowski, who gained 161k new instagrammers. But it’s less than 3% growth. On the podium there is also Jakub Błaszczykowski with over 106 k new followers and Bartosz Kapustka (almost 52 k new ones). In top 5 there are also Wojciech Szczęsny (almost 37 k new followers) and Arkadiusz Milik (over 32 k new ones).
If we consider in percent increase the winner is one of the polish goalkeepers – Łukasz Fabiański with 273% growth. Second place for Jakub Błaszczykowski @kuba.blaszczykowski with 240% growth and the third one for Bartosz Kapustka with almost 174% growth. Kapustka was called the hero of the match Poland vs Northern Ireland. He gained the most new followers immediately after that game. During the first 24 hours there was a growth of 55%, while the next day: 19%. We also analyzed Arkadiusz Milik’s Instagram profile as he is the defender of the only goal for polish team. On the first day of Euro 2016 he had 178 387 followers and he gained about 10 k new ones during 24 hrs after the first match (5,5% growth).
Instagram has been a hot topic among social media marketers for last few months, especially since Facebook (which owns Instagram) introduced ads on Instagram. As there is still little data about Instagram user demographics, we decided to elaborate such an overview for selected European countries (Balkan countries, Romania and Slovenia). We hope it will help you to decide whether it is the right medium to use for your brand.
We’ve analyzed Balkan countries, Romania and Slovenia so far and the conclusions are quite interesting.
Here are just three main highlights:
- Instagram is not a medium of teenagers; in most countries those aged under 18 are less than 15% of the audience;
- while in most countries there are more female users, in Albania 60% of Instagram users are male.
Below you will find detailed demographics for the analyzed countries (alphabetical order).
Instagram has 1.2 mln users in Denmark.
63% are female.
70% of all Instagram users in Denmark are aged 18 – 44.
For more Instagram stats, visit our Instagram profile>>
There are 14 mln Facebook users in Saudi Arabia. Only 21% are female. Facebook is the most popular among people aged 18-44. They represent 87% of all users.
Instagram has 3.1 mln users in this country. User demographics is quite similar as 68% of all Instagram users in Saudi Arabia are male and almost 90% are aged 18 – 44.
For more Instagram stats, visit our Instagram profile>>