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New comparative reports for Facebook pages

Kasia Kowalczyk , 19 September 2017

Reporting on your social media marketing efforts and your competitors’ performance is one of the most basic activities each marketer faces. And it’s very important to know where your competitors are and what they do. Their social channels are very precious source of information – about their development plans, priorities and business strategy. You can also find there a lot of information on your target group needs, opinions, suggestions. So that, your competitors’ profiles can inspire you and even make you improve your product or service. In one of our latest blog posts, you can find more details on how to track your competitors on Facebook.

Both analyzing and reporting on your competitors’ performance take a lot of time. But NapoleonCat automates it, saving you hours of precious time every month so you can concentrate on strategic tasks.

 

The new comparative report includes data as follows:

  • number of fans and fans change,

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_KPI

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_fans-base-change

 

  • number of people who talk about a specific brand,

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_people-talking-about-this

 

  • number of active users,

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_active-users

 

  • engagement indicates: Engagement Rate and Social Interaction Index,

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_engagement-rate

 

  • interactions,

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_interactions

 

  • reactions divided by types,

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_reactions

 

  • page administrators activities,

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_page-admin-activity

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_page-admin-activity

 

  • page posts performance,

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_page-posts-performance

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_page-posts-performance

 

  • top posts for each analyzed brand.

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_top-posts

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_top-posts

competitive-reports-in-social-media-in-NapoleonCat_comparative-reports_top-posts

 

How to generate a comparative report?

To generate a report simply hit the Reports BETA button on the left side of NapoleonCat’s panel. Then click the Create new report button.

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In the next step pick the analysis period. You can choose between default options (last 7 days, last month etc) and custom dates in the calendar. Also, you can pick the language of the report (English or Polish).

competitive-report-for-social-media-in-NapoleonCat-time-range
Next choose the profiles you would like to include in the report. You can select either single profile or multiple profiles (not more than 8), if you want to generate a comparative report. To add a profile click the “+” icon next to its name. You can also remove previously chosen profiles by clicking the Remove button.

competitive-report-for-social-media-in-NapoleonCat-selecting-profiles

 

You are almost there! Review the metrics you want to have in the report and hit the Generate button. By default, all metrics are selected.

competitive-report-for-social-media-in-NapoleonCat-selecting-metrics

 

You’ll see your report being generated in the Reports archive section.

 

How to automatically generate similar reports?

That’s not all! If you would like to generate a similar report to one of the previously generated documents, it’s possible with only few clicks. Use the button marked below to create such report. You can change the date range afterwards.

competitive-report-for-social-media-in-NapoleonCat-creating-similar-report

 

What is more, you can schedule the reports so you don’t have to prepare them manually every week or month. To schedule a report, please hit the Schedule report button in the Reports BETA menu.

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Click here to download a sample Facebook pdf report.

We hope this makes your work more effective. Let us know what you think!