New NapoleonCat Feature: Data Dashboards for Influencers

For the last 7 years, our team has been building and refining an advanced social media management tool for businesses big and small. Now, we’re using our knowledge and experience to deliver a new product to a new group of social media users. 

Meet Dashboards – the all-in-one pitching and reporting tool for influencers.

What are Dashboards?

NapoleonCat’s Dashboards are a visual dataset creator for influencers. Using the tool, you can compile social media and blog stats into comprehensive, easily sharable reports that update in real-time

We created Dashboards to help influencers streamline the process of working with business partners: brands, agencies, and everything in between. You can use Dashboards as a smart alternative to screenshots and PowerPoint presentations when negotiating branded deals and reporting the results of ongoing or finished campaigns.

The tool will not only make your influencer brand appear more professional and trustworthy. It will also save you a lot of time and spare you the stress of ever having to compile up-to-date data on short notice.

Excited? Us too! 

Let us tell you more about why businesses will also love this solution.

Why the fuss?

Because transparency in influencer marketing is an important trend, and embracing it will help you win the love of more potential business partners. 

Influencer marketing has been around for a good few years now, but many businesses still refuse to recognize it as a potentially worthwhile addition to their marketing strategies. Plenty of brands and influencers out there don’t know or care to follow good practices, and questionably effective collaborations are all over the internet, compromising the good rep of influencer marketing. 

You’ve seen them: the “contact us for a free shirt, darling” comments from shady-looking brand accounts sprinkled throughout the platform or the just barely disclosed sponsored posts.

Influencer marketing bad practices
Influencer “reachout” on Instagram

FTC disclosure bad practice
Sponsorship “disclosure”

But influencer collaborations can, in fact, be very effective. Promoting a product or service with the help of popular internet personalities simply makes a lot of sense:

  • it allows brands to tap into new, highly engaged audiences, effectively growing brand awareness,
  • it can do wonders for brand affinity, 
  • it helps build relationships with potential brand ambassadors…  

when planned and executed correctly. And the best approach is one based on transparency, clear expectations, and data. 

Brands that invest in influencer marketing are usually open to taking creative risks and trusting influencers with their vision, as long as they have reasons to believe that the influencer campaign can give them a satisfying ROI (return on investment). Making sure they reach their goals requires: 

  • access to influencer stats during negotiations,
  • an ability to monitor campaign results in real-time,
  • comprehensive post-campaign reporting.

Enter NapoleonCat’s Dashboards.

Create and share data sets

Here’s how to get started with creating your first Dashboard.

1. Add social media and Google Analytics profiles to your project 

To add a managed profile, access Project Settings through the bar on the left side of the screen. Click ‘+Add managed profiles’ and select a platform. Following the prompts, allow the necessary permissions. Once a profile you manage shows up on the list, click the ‘+Add profile to project’ button to proceed.

Adding a profile to NapoleonCat
Adding a profile to NapoleonCat

That’s it! Repeat until all your social profiles are added to NapoleonCat. 

2. Access Dashboards

Access Dashboards through the menu on the left-hand side. Then, click ‘Add new dashboard’.

Creating an influencer Dashboard
Creating a Dashboard

3. Create a Dashboard

You made it to the Dashboard creator! In the first step, name your Dashboard. If you’re creating it to report the results of a specific campaign, you can include the brand or campaign details in the Dashboard’s name. 

Next, select the type of Dashboard you want to set up. There are two options to choose from:

  • My campaign – allows you to compile individual posts from multiple platforms into one data set (i.e. the performance of select Instagram posts and stories, Tweets, Facebook posts, YouTube videos, and blog posts)
  • My profiles – allows you to present aggregated data from entire accounts (i.e. statistics and/or demographics of Instagram accounts, Facebook Pages, Twitter accounts, YouTube channels, and blogs)

Then, define the timeframe you want to showcase in the Dashboard. Tick the ‘Ongoing campaign’ box if you would like to keep the timeframe open-ended. 

For restricted access, add a password to your Dashboard – otherwise, everyone with the link will be able to view your data. 

Finally, add a logo (yours or a business partner’s), and that’s it! You have completed the initial setup. 

Setting up a new Dashboard

On to the fun part. Once you save your Dashboard, an ‘+Add widget’ button will appear under the setup form.

NapoleonCat Dashboards - add widget
Adding a widget to your Dashboard

Widgets are the building blocks of your Dashboard. Once you select a profile from the dropdown list, you will be able to choose the type of data you can add.

Adding a profile widget
Adding a profile widget

Other than profile or post statistics, you can also add dividers and text to personalize your Dashboard. Once added, widgets can be easily moved around or deleted.

Building a Dashboard
Building a Dashboard

And that’s all there is to it. Continue adding blocks and editing descriptions until your Dashboard is ready. Then, click ‘Save’, and you’re done!

4. Share your Dashboards

NapoleonCat’s Dashboards are made for sharing. Once you finish working on a dashboard, simply send the external link to your business partners to give them viewing access (only you can edit your Dashboard). 

sharing a dashboard

If you checked the ‘Ongoing campaign’ box during setup, the data will automatically refresh every time the Dashboard is accessed.

Give Dashboards a try for free

Reporting for influencers

Easily build and share comprehensive data dashboards. Build a professional personal brand and take collaborations with brands to a whole new level.

Try NapoleonCat free for 14 days. No credit card required.