Zosia Górska – NapoleonCat

Why You Should Reply To Google Reviews

Zosia Górska — Thu, 28 Mar 2019 15:38:01 +0000

Google Reviews are opinions about local businesses and branches that customers see on Google Maps and in local search results. Managing them helps build your brand’s reputation and boosts local SEO. According to a survey conducted by Podium 93% of customers use Google Reviews when making purchase decisions. Google My Business reviews and ratings are valuable clues for potential customers…

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Social Media Strategy: What Can We Unlearn From Fyre Festival?

Zosia Górska — Thu, 31 Jan 2019 15:57:08 +0000

In recent weeks, memes and snarky comments on the spectacular failure of Fyre festival once again swept through Twitter. The reason? Netflix and Hulu documentaries were released only a week apart. They both tell the story of a luxury festival that made a huge wave on social media and then never happened. Fyre festival was meant to happen in the Bahamas in early May 2017, on a dessert island…

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8 Social Media Tools For Small Businesses

Zosia Górska — Mon, 28 Jan 2019 15:31:13 +0000

Running social media for a small brand can be very rewarding. But it often means managing multiple social media channels with a team of zero or one and on a very restricted budget. We’ve put together a list of tools that are great for running social media in a small or medium business. (Hey, we are one too, so we know what we’re talking about!) This is a favourite for…

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Do You Need A Social Media Robot?

Zosia Górska — Thu, 10 Jan 2019 20:43:54 +0000

In 2019, when people ask a brand something via social media, they expect a reply within one hour. And even with the best customer service team, you can’t always be there to meet that expectation. Is it time to employ a full-time robot on your social media team? So you have a social media presence to connect with customers. To them, there’s no good or bad time to ask a question or file a…

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Four Ways To Retain Customers Using Social Customer Care

Zosia Górska — Thu, 06 Dec 2018 15:26:34 +0000

Companies too often focus entirely on customer acquisition and ignore retention. Good customer service is becoming rare whilst 86% of customers are willing to pay more for a better experience. Social customer care is a cost-effective way to enhance customer experience and increase retention. We’re witnessing an alarming trend amongst businesses. An overwhelming majority are putting most of…

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Tap Into The Power Of Facebook Recommendations

Zosia Górska — Thu, 29 Nov 2018 17:46:07 +0000

1 in 3 users goes on Facebook to check out other people’s opinions about a place or business. Your customers’ opinions have a strong influence on other Facebook users. In 2018 Facebook introduced changes to increase the level of interaction between its users and local business. One of them was replacing the one-to-five star reviews on business pages with recommendations.

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How To Use Social Media To Improve Your Sales Funnel

Zosia Górska — Thu, 22 Nov 2018 20:06:28 +0000

Social is only one way of driving traffic and getting more customers. When doing a Black Friday sale, you’re more likely to get the most of it by using a mix of channels. So what’s the real ROI of social media? It’s generally higher if you’re playing the long game. We often hear that social is key for building brand awareness, but not instrumental for pushing customers further down…

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Customer service on Twitter: This Airpod Rescue Story Says It All

Zosia Górska — Fri, 02 Nov 2018 16:38:28 +0000

Facebook may well be the new “king” of social customer care. But even so, Twitter remains the queen, continuously providing drama and fantastic examples of brands both spectacularly failing as well as winning in the sphere of social customer care. I know what you’re thinking: I don’t know if my customers are even on Twitter. Think again. Twitter may not be the most popular social…

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Key Instagram metrics you need to be looking at

Zosia Górska — Tue, 23 Oct 2018 18:14:53 +0000

Until recently, Instagram was an additional tool in the social media marketing suite. When the platform reached 1 billion active users in June 2018 (confirming its 5% quarterly growth), while Facebook’s growth stalled, marketers started taking Instagram more seriously. As a consequence, we’ve seen more and more brands shifting their outreach campaign efforts to Instagram. Taking on the test…

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